Pages

Monday, May 31, 2010

Video Advertising

  • Person: Emma Fukar
  • Purpose: Increases hair strength and makes your hair smooth & silky
  • Target Audience: Teenage Girls and above
  • Why Effective?: Because it shows the lady doing karate with a man, then the man grabs her hair and slips through, this indicates that DJ Wills Shampoo makes your hair smooth. Then  laser beams pop up from everywhere and traps the woman. She then smashes her hair against the beams and they all then she grabs her hair and gives it a pull and she opens her hand to show that no hair fell from her head. These two actions represent that it increases hair strength.

2 comments:

Ivan Zhang said...

This is a gr8 ad, it really shows how good the shampoo is

Valentina said...

In Colombia, there's another one like that. Theres a group of teens, one of them is a girl with shiny and extremely long (longer than Ivannas) hair. They all go to some shack to buy drinks and meanwhile, her 'friends' tie her hair to the beam (metal) of the shack. When she notices, she just effortlessly pulls her hair and the beam brakes! Haha!
XD