Target Audience: Children from 9yrs.-11yrs.old

1. Symbolism: The ad is trying to say that some children may want toys and e.t.c, but others just want a roof above their head. I think that Covenant House is like an orphanage that house children from the street, making them happy.

2. Body Language:  I think the message in the ad should be big and it should have a contrast to catch your eye before you look at the picture

3. Camera Angle: The picture is taken from the side and shows the full picture

4. Special Effects: The house in the back looks old and abandoned, which means that this place is a run down area. Any type of metal you see is rusted. It looks kind of dark so I think the picture is in an alley way. Since the alley way is dark, rusted metal,unclean.I think he's not the only child who needs a shelter.

5. Lighting and Color:  The part where the message is dark in the background, while the message is in light colors. Above the message part there is not much of contrast. Except the box is bright  while surrounding the box there is a dark background. So the 2 things that will catch the person's eye, will be the message and the main picture.

6.  Beauty and Standing: I think this part in the deconstruction of an ad would be the hardest part. I couldn't really find some thing in the ad for this part.

7.  Target and Graphics: The ad is trying to say that some children may want toys and e.t.c, but others just want a roof above their head. I also think that the ad is trying to make kids to stop being greedy about things they want, instead they should feel affectionate for the kids on the road who don't have as much as other rich  kids.